Social Media Marketing

What is Social Media Marketing?

The social media is usually a means of sharing the expression between friends. To stand-alone and express your business among those friends and to make them consumers you need an innovative and creative approach. The social media marketing should be driven by data, research and of course a strategy. It’s not enough to create social media accounts and start posting.

How Social Media Works?

The social media is the key aspect of an integrated digital marketing campaign.

Like other important digital marketing channels, the social traffic also has a key role in creating direct and assisted conversions. We at WebClusion are passionate to understand your audience, on which all platforms they are available and telling the stories what they like to see on social media.

To make the most of social media marketing and your profiles we use both organic and paid social media tactics.

Organic Social Media Services

The regular organic activities on the social media platforms still serves as the foundation for any brand’s social media presence and is important to engage the current audience and influence the potential new audience.

We at WebClusion keeps pondering to create new plans and implement new ways to engage your current fans followers and attract new audience. The key social media platforms include Facebook, Pinterest, Instagram, Twitter, Blog and more as per the data says. Each platform is targeted to resonate best with the clients target audience.

Social media audit
We start by performing an audit of your target audience, cross check with current social profiles. We prioritized the channels as per the theme of your brand and keeping the right audience in mind.
Build your audience
Using hashtags-# and tools we strategically target user and influencers relevant to your brand.
Content creation & publishing
Creating interesting custom visuals and text to engage your audiences. Posting content as per defined editorial calendar and monitoring audience reactions.
Interaction
Interacting in relevant groups and engaging with fans followers.

Paid Social Media Services

Along with organic social media activities the paid social marketing is found to be an effective way to engage with huge audience and converting your customers.

With the help of in-depth analytics, options to choose specific audience the paid social media campaigns are one of the best digital marketing aspect to build brand awareness, generating leads, and driving conversions. However, a great advert in the form of infographics, blog post, an offer, a Video, an appealing text, and lastly a carefully targeted specific audience is always result in a great success.

Setting up paid campaigns
Our team of experts creates or optimize the paid social media accounts across Facebook, Twitter, Instagram, Pinterest, and more. Also manages the whole process of paid social campaigns.
Bid & Budget Optimization
Either it’s Google Adwords, Bing Ads or paid social we spend budget very carefully. We manually, using tools and in-depth analytics make sure that the daily bids and budget are set correctly to achieve maximum ROI.
Rotating Ads
To improve the performance of the campaign considering audience segments and showing similar ads many times, we constantly optimize the ads and test multiple variations.
Measurement & Reporting
At last, there will be detailed reports to make you understand about the performance of organic and social media activities.

Tell Us About Your Project

Give us a brief about your Project and we will be ready to go.

Social Media Management Pricing

Custom and Flexible pricing so you get exactly what you need for your Social Media campaigning

Management Fee

Our social media management pricing ranges from INR 25K to 50K per month. The pricing depends on the number of channels you want us to manage. Kindly note that this pricing is based on the social media services we are going to perform. It does not include the paid social media ads.

Advertising Fee

If we are implementing organic social media services for your brand to engage and build your audience, we also encourage clients to allocate some budget in advertising through social media paid ads to expedite the social media campaigns and grow much faster. To develop and manage your advertising campaign, we charge 10% of the amount (maximum is INR 20K) you will spend in a month. We recommend spending at least INR 5K on any social media campaign to generate sales, leads, build followers or an engagement. If you are spending money on paid ads to generate sales and lead generation, the social media we have found is very effective, there is ROI of minimum 3X. We will consult you through this process once you start social media campaigning with us.

What an average social media management package includes:

Ideal for start-up, small or medium businesses who want to completely outsource their social media to promote their brand, product or services at affordable prices.

Features you will receive:
  •          or  
  • 30 to 35 posting per month
  • Week by Week posting calendar
  • Social account optimization
  • Content creation
  • Increase in followers
  • Social account management
  • Brand reputation management: Spam/comments monitoring
  • Competitor analysis
  • Monthly progress report
  • No setup fee
  • Develop and manage paid campaigns.

INR 35K per month + 10% of spend on advertising

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