What is Pay Per Click (PPC)?.
Pay per click (PPC), which is also known as Cost per click (CPC) is the quickest and most controllable digital marketing model to get your business in front of audience who is looking for your product or services. In PPC the business owner has to pay a fee every time their ad is clicked. Basically, you have to buy the visits for your website, rather than making an effort to achieve or earn those visits organically from Search Engine Optimization (SEO).